Senior Manager Digital Marketing Lead – Dominos

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations.

As part of this expansion, the Organisation is looking at hiring a Performance Marketing Expert

• End to end responsibility for digital marketing programs that include setting strategic objectives and then executing the strategy.
• Responsible to set the digital marketing strategy within the overall marketing strategy of the company.
• Responsible for growing the Online Assets (App, Msite and Desktop) for Domino’s India.
• Domino’s India already has 60Mn+ Installs. Responsibility of driving exponential App growth for the organization.
• Build media plans with clear measure of ROI.
• Responsible for managing creative and media agencies.
• Ability to build a complete well measured digital marketing program using all available mediums like UAC Ads, Affiliates, App Partnerships, Social ads, SEO, SEM, etc.
• Track latest developments of tools/mediums within digital marketing to build the most effective marketing programs.

Key performance indicators (include but not limited to)

• Be the lead SPOC for Digital transformation of business and work across teams.
• Highly measurable digital marketing programs.

Desired Candidate Profile

• 5-8 years of work experience with at least 4 years in Digital Marketing.
• Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
• Should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage and other popular tools for mobile attribution, acquisition, re-engagement
• Experience in driving App growth in Travel, Ecomm, OTT, D2C, in any B2C organisation or Agency
• Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
• An independent self-starter with an entrepreneurial flair and should be comfortable with making decisions.