Senior Manager Digital Marketing Lead – Dominos

From 5 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations.

As part of this expansion, the Organisation is looking at hiring a Performance Marketing Expert

  • End to end responsibility for digital marketing programs that include setting strategic objectives and then executing the strategy.
  • Responsible to set the digital marketing strategy within the overall marketing strategy of the company.
  • Responsible for growing the Online Assets (App, Msite and Desktop) for Domino’s India.
  • Domino’s India already has 60Mn+ Installs. Responsibility of driving exponential App growth for the organization.
  • Build media plans with clear measure of ROI.
  • Responsible for managing creative and media agencies.
  • Ability to build a complete well measured digital marketing program using all available mediums like UAC Ads, Affiliates, App Partnerships, Social ads, SEO, SEM, etc.
  • Track latest developments of tools/mediums within digital marketing to build the most effective marketing programs.

Key performance indicators (include but not limited to)

  • Be the lead SPOC for Digital transformation of business and work across teams.
  • Highly measurable digital marketing programs.

Desired Candidate Profile

  • 5-8 years of work experience with at least 4 years in Digital Marketing.
  • Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
  • Should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage and other popular tools for mobile attribution, acquisition, re-engagement
  • Experience in driving App growth in Travel, Ecomm, OTT, D2C, in any B2C organisation or Agency
  • Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
  • An independent self-starter with an entrepreneurial flair and should be comfortable with making decisions.

Key Skills
Skills highlighted with ‘‘ are preferred keyskills


PG:MBA/PGDM in Any Specialization

Company Profile

Jubilant FoodWorks (JFL)

Jubilant FoodWorks Ltd. – India’s leading food service Company is the master franchisee for Domino’s Pizza and Dunkin’ Donuts in South Asia – India, Sri Lanka, Bangladesh and Nepal. With close to 1200 Restaurants, a proven model and a differentiated brand proposition Domino’s Pizza is the leader in the food services category in India. Jubilant also runs a successful franchise of Domino’s Pizza in Sri Lanka through a fully owned subsidiary. 

In addition, Jubilant has recently announced entry & setting up of Domino’s Pizza in Bangladesh. Beyond these, JFL remains open to exploring opportunities for Domino’s in other International markets in consultation with Domino’s International. Jubilant FoodWorks Ltd. is the only QSR business with a fantastic performance history and with presence in more than 270 cities across India.        
Company Info
View Contact Details+

Contact Company:Jubilant FoodWorks (JFL)



Not Disclosed by Recruiter

Role Category:

Digital Marketing


Digital Marketing - Other

Employment Type:

Full Time, Permanent