Senior Manager – Consumer Insights

From 7 to 9 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • Represents the voice of consumer and ensures that consumer knowledge is integrated into decision making.
  • Synthesizes primary and secondary research in order to guide decision making.
  • Handle individual research projects and responsible for data collection and data analysis – Complete ownership of planning, research design, research execution and dissemination of insights.
  • Prepare and present insights to relevant stakeholders and top management
  • Co-ordination and liaison with internal teams and third party agencies for effective project management Create and implement research roadmaps in line with Business teams, Innovation teams and Marketing teams.
  • Proactive identification of consumer trends based on consumer insights to drive constant innovation in products
  • Use multiple sources qualitative, quantitative and secondary data points to craft a holistic and impactful story through research
  • Focus on action oriented insights
  • Significant contribution on projects concerning Domino’s India
  • Leading projects for emerging business units at JFL – Hongs Kitchen, Ed Dum, Chef Boss and B2B Leading projects for the new Global Brand – Popeyes
  • Significant contribution on the projects being executed in other International markets for Domino’s and other brands under JFL.


Desired Candidate Profile

  • Experience in top consumer research agencies. Client side experience is an added advantage but not a must criterion
  • 7-8 years of relevant experience in the field of primary research
  • MBA/Post Graduate degree in Marketing/Statistics.
  • Should be a strong individual player, self-driven, result oriented and led by user insights.
  • Exposure to large scale projects like Segmentation, User and Attitude, Brand Equity/Health Track is must.
  • Exposure to New age research technologies


Key Skills
Skills highlighted with ‘‘ are preferred keyskills

Education

PG:MBA/PGDM in Any Specialization

Company Profile

Jubilant Foodworks

Jubilant FoodWorks Ltd. – India’s leading food service Company is the master franchisee for Domino’s Pizza and Dunkin’ Donuts in South Asia – India, Sri Lanka, Bangladesh and Nepal. With close to 1200 Restaurants, a proven model and a differentiated brand proposition Domino’s Pizza is the leader in the food services category in India.


Jubilant also runs a successful franchise of Domino’s Pizza in Sri Lanka through a fully owned subsidiary. In addition, Jubilant has recently announced entry & setting up of Domino’s Pizza in Bangladesh. 


Beyond these, JFL remains open to exploring opportunities for Domino’s in other International markets in consultation with Domino’s International.

Jubilant FoodWorks Ltd. is the only QSR business with a fantastic performance history and with presence in more than 270 cities across India.
Company Info
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Contact Company:Jubilant Foodworks

Website:http://careers.jubilantfoodworks.com

Salary:

Not Disclosed by Recruiter

Industry:

FMCG

Role Category:

Market Research & Insights

Role:

Market Research Manager

Employment Type:

Full Time, Permanent