CRM Manager – Marketing

From 4 to 6 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.

Build CRM strategy across customer cohorts

- Build a structured CRM program with focus on customer LTV

- Use scientific segmentation approach and drive key KPI’s like frequency, winbacks, churn etc.

- Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI

- Participate in key decision making forums & communicate key insights in an effective and influential manner

- Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement

Business Support & Funnel Management

- Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs

experiments) to enable data driven decisions and demonstrate measurable value.

-Collaborate with insights team to generate and execute actionable business recommendations (setup A-B

- Expedite root cause analyses/insight generation against a given recurring use case

Loyalty Program

- Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives

Impact on Innovations & Changes

-Implementation and continuous improvement of CRM processes and systems

-Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success

Stakeholder Management – Internal & External

- Conduct regular planning and reviews key performance metrics and aid in benefitting from change

- Drive precision CRM to support regional, city level, store level business challenges

- Work and setup a vendor ecosystem of creative/copy agencies for execution of Customer Lifecycle communication

- Coordination with the service provider agencies for new feature development or maintenance/execution of campaigns

Desired Candidate Profile

Qualification, Experience and Skills:

- Post Graduate in Marketing (or related field) from Tier 1 college

- 4 to 6 years of experience in CRM/Digital function

- Excellent understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry

- Hands-on experience in using new age CRM tools (Moengage, Clevertap etc) and Google Analytics

- Exposure and understanding of service providers across CRM channels

- Hunger to own the product and take it to next level

- Understanding of Loyalty programs and build to scale

What do we expect from you?

- Creative and structured thinking to solve real-world problems

- Strong consumer behaviour understanding & insights

- Fail fast, learn faster approach

- Comfortable in a high-energy, fast-paced environment

- Proficient verbal and written communication skills

- Detail-oriented with the ability to self-direct work in an unstructured environment

- Excellent partnership and collaboration skills with the ability to work cross-functionally

- Good organisational skills including prioritising, scheduling, time management, and meeting deadlines        

Key Skills
Skills highlighted with ‘‘ are preferred keyskills


PG:MBA/PGDM in Any Specialization

Company Profile

Jubilant FoodWorks (JFL)

Jubilant FoodWorks Limited (JFL/Company) is part of Jubilant Bhartia group and is one of India’s largest food service Company, with a network of 1,335 Domino’s Pizza restaurants across 282 cities (as of March 31, 2020). The Company has the exclusive rights to develop and operate Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal.

At present, it operates in India, and through its subsidiary companies’ in Sri Lanka and Bangladesh. The Company also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India and has 34 Dunkin’ Donuts restaurants across 10 cities in India (as of March 31, 2020).

JFL has entered into the Chinese cuisine segment with its first owned restaurant brand, ‘Hong’s Kitchen’ and has 4 Hong’s kitchen restaurant across 2 cities in India (as of March 31, 2020).
Company Info
View Contact Details+

Contact Company:Jubilant FoodWorks (JFL)



Not Disclosed by Recruiter



Role Category:

Digital Marketing


Campaign Manager

Employment Type:

Full Time, Permanent