Assistant Manager- Marketing

From 3 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a 2000+ Restaurant with Multi Business, Multi Product, Multi Country Operations.


As part of this expansion, the organisation has entered FMCG foods through its brand ChefBoss with a range of Ready to Cook sauces, pastes & gravies. This role is for Chefboss division.


Key responsibilities include:

Ensure brand consistency in copy through tone, voice and terminology. Set and implement social media and communication campaigns to align with marketing

Strong copy & content writing skills for social media, emailers, digital ads, and market places. Create and execute engaging content calendar across social media, emailers, blogs, content marketing, push notifications/SMS and other digital mediums

Organize and build community and boost brand awareness. Manage community building initiatives (e.g., Facebook groups, YouTube, building an online forum, and writing an email newsletter)

In depth knowledge of social media marketing & latest trends. Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Facebook and YouTube

Strategize and manage Influencer marketing campaigns to build a strong brand awareness on digital. Should be able to identify and build relationships with prominent influencers and thought leaders.


Key performance indicators (include but not limited to)

Timely execution of campaigns & calendars

Build a strong community on digital

Create engaging content to establish strong brand positioning.

Regular competition scan, follow latest trends and suggest campaign ideas accordingly

Ability to adhere to timelines


Team Size

Direct Team: None

Indirect Team: will work with other functions like sales, NPD, etc



Key Skills
Skills highlighted with ‘‘ are preferred keyskills

Education

UG:Any Graduate

Company Profile

Jubilant Foodworks

About Jubilant FoodWorks Limited
Jubilant FoodWorks Limited (JFL/Company) is part of Jubilant Bhartia group and India€™s largest food service company, with a network of 576 Domino€™s Pizza stores (as of 31 March, 2013) across 123 cities. JFL & its subsidiary operate Domino€™s Pizza brand with the exclusive rights for India, Sri Lanka, Bangladesh and Nepal. The Company is the market leader in the organized pizza market with a 67% market share in India (as per Euro monitor report 2013). The Company also has exclusive rights for developing and operating Dunkin€™ Donuts restaurants for India and has launched 14 Dunkin€™ Donuts restaurants in India (as of 30th June 2013).

For more updates and information on the Company, please log on to www.jubilantfoodworks.com; www.dominos.co.in; www.dunkinindia.com
Company Info
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View Contact Details+

Contact Company:Jubilant Foodworks

Address:Plot No 1A,,,Sector-16A,NOIDA, NOIDA, Uttar Pradesh, India

Salary:

Not Disclosed by Recruiter

Industry:

FMCG

Role Category:

Digital Marketing

Role:

Content Marketing Manager

Employment Type:

Full Time, Permanent